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Omnichannel

Farfetch and Alabbar acquire 50.7% of Yoox Net-A-Porter, what it means for the fashion industry.

FARFETCH and Alabbar to acquire a 47.5% and 3.2% stake, respectively, in YOOX NET-A-PORTER (“YNAP”), making YNAP a neutral platform with no controlling shareholder FARFETCH and Alabbar to acquire a 47.5% and 3.2% stake, respectively, in YOOX NET-A-PORTER (“YNAP”), making YNAP a neutral platform with no controlling shareholder Richemont and FARFETCH to have put and …

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The top 10 e-commerce platforms for Fashion 2022

When we talk about e-commerce platforms in the fashion industry we generally talk about Adobe Commerce, Salesforce commerce cloud (SFCC), Shopify and other platforms, but what we need is a system to manage product catalogs, the check-out process and the order management. In practical terms this means that we need to manage several flows of …

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How to do a check-up of your E-commerce with Google Analytics

If you have been working in e-commerce long enough, you too have have probably arrived at the office one morning and saw from Google Analytics that the sales of your site have had an unexpected and significant drop. What did you do then? Did you panic? Or did you open  Google Analytics to hunt the cause of the drop? …

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Omnichannel Customer Journey Digital Fashion Academy

Omnichannel Digital Fashion

Keywords: Omnichannel, Digital in store, Innovation, Digital Transformation  What you will learn in this article What is Omnichannel retail in fashion industry? Definition. What are the main omnichannel processes? How is Omnichannel implemented in fashion and luxury companies What skills are required to get a fashion jobs in omnichannel The importance of digital marketing and …

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