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Fashion Management

Fashion & Luxury Marketplace positioning map

Fashion & Luxury Marketplaces Management for Fashion Brands

In this blog post we will explore essential characteristics and business models of fashion marketplaces and how fashion, and we’ll discuss how fashion and luxury brands should manage sales on marketplaces. Marketplaces such as Farfetch, Zalando and Nordstrom and many others offer a significant opportunity for fashion & luxury brands to reach new customers across …

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Dress Code, full guide to dress appropriately

Dress Code – Full Guide to dress appropriately in every occasion

The “dress code” establish what is acceptable to wear in a specific situation Dress codes are not only the traditional “black tie” or “smart casual” i.e. the type of look you should have for a party or a social occasion. Dress codes extend into the day to day living, such as your work environment, and …

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Digital Marketing Funnel from Awareness to Advocacy.

5 reasons to implement a CRM in your Fashion Company

Overall, CRM plays a crucial role in helping fashion brands understand, engage, and retain their customers. It enables brands to provide personalized experiences, improve customer service, and make data-driven decisions, ultimately leading to increased customer loyalty, higher sales, and sustainable business growth. Depending on which study you believe, and what industry you’re in, acquiring a …

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