Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that your avatar need clothes, shoes, accessories and probably stuff his/her house and so on. You don’t have an avatar? Don’t worry you don’t need one yet, but you are likely to have one in the …
Fashion in the metaverse. What are the NFT and why they are successful? Read More »
Digital transformation has been on the agenda of Fashion companies for a few years now, however the changes that we can see in fashion companies to support the idea of digital-savvy fashion brands are still very few. The elements at the heart of the digital transformation are: Customer centricity: fashion brands should build the experience …
In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online business. At the end of the post you find also a template of Fashion Marketing calendar. This article focus specifically on the marketing calendar and marketing plan, for a general overview of Digital Marketing activities …
How to create a Digital Marketing plan for Fashion Read More »
What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles are necessary? What are the key success factors for fashion e-commerce? What are the activities that generates value? What can be done in house and what do we need to …
Planning the implementation a Fashion eCommerce site Read More »
Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel that is growing and is able to deliver profitability at this moment: the e-commerce. A further step in this direction is also been taken to push fashion companies towards becoming more competitive in the Digital …
