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Digital Marketing

Essential and free Google tools to manage your e-commerce website

These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a number of tools that have become essential in everyday digital activities. Of course, Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get …

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Google Analytics 4 GA4 Overview and key metrics analysis

Google Analytics 4 is different from the old GA because the analysis that you do are based on the user experience and on the engagement of the users, in technical terms this means that you analyse the “event” that occur on your website: click on links, scrolls, signups Google Analytics 4 engagement metrics Page views: …

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Fashion in the metaverse. What are the NFT and why they are successful?

Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that your avatar need clothes, shoes, accessories and probably stuff his/her house and so on. You don’t have an avatar? Don’t worry you don’t need one yet, but you are likely to have one in the …

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How to measure the ROI of Social Media Marketing

Ever since Chiara Ferragni started her blog The Blond Salad, we have seen a hype around the possibilities offered by influencers to promote brand’s products through their channels. At the beginning it was more like an exchange of a product for visibility on the influencer’s social channel, but like everything, where there is a flow …

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