This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media to acquire traffic, promote their products and increase e-commerce sales. In order to do this you’ll need to have mission, vision and tone of voice of the brand already defined as you can see in …
These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a number of tools that have become essential in everyday digital activities. Of course, Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get …
Essential and free Google tools to manage your e-commerce website Read More »
The metaverse is a term that means beyond the universe, where the universe is a single reality while the metaverse goes beyond it, for example by adding virtual features to a real object e.g. with augmented reality. Why is metaverse becoming important for fashion and for the economy? The metaverse is becoming important in for …
Since a was a young professional in the digital fashion industry, I found the legal issues caused by the Internet to fashion and luxury brands one of the most interesting areas of research. Selling luxury items on-line The first cases I had to deal with were related to the unauthorized sales of luxury products through …
The intellectual property in the fashion industry Read More »
Google Analytics 4 is different from the old GA because the analysis that you do are based on the user experience and on the engagement of the users, in technical terms this means that you analyse the “event” that occur on your website: click on links, scrolls, signups Google Analytics 4 engagement metrics Page views: …
Google Analytics 4 GA4 Overview and key metrics analysis Read More »
