In the past couple of years, there has been a growing trend of people moving towards more formal footwear styles. With the rise of the “smart casual” dress code and an emphasis on dressing professionally for office after coming back from work from home, many people have been looking for shoes that are both polished …
This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media to acquire traffic, promote their products and increase e-commerce sales. In order to do this you’ll need to have mission, vision and tone of voice of the brand already defined as you can see in …
In this article we are going to take an overview of the top dress trends in spring/summer 2023. Which silhouettes, colors and fabrics are in fashion next season? Let’s take a look together. Corset Dresses: from Lingerie to Everyday Fashion It seems like the corsets are everywhere. It’s been a long-lasting trend of over 2 …
The Most On-Trend Dresses to Wear in Spring/Summer 2023 Read More »
2 factors have influenced and pushed for GA4 for example the privacy policy. Also the tech players like Apple are progressively deprecating the third party cookies. Google Analytics help fashion business answer some fundamental questions in a very quick manner: Let’s imagine that you want to run a promotional campaign that entails a discount on …
The holiday season is not too far ahead of us. In fact, with the Black Friday and 11/11 sales, the main bulk of holiday and gift shopping is about to happen very soon. So, what are the main trends that retailers and brands might choose to focus on in their holiday season communication and advertising? …
