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Essential and free Google tools to manage your e-commerce website

These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a number of tools that have become essential in everyday digital activities. Of course, Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get …

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The top 10 e-commerce platforms for Fashion 2022

When we talk about e-commerce platforms in the fashion industry we generally talk about Adobe Commerce, Salesforce commerce cloud (SFCC), Shopify and other platforms, but what we need is a system to manage product catalogs, the check-out process and the order management. In practical terms this means that we need to manage several flows of …

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